Give Claude a draft and your list of pages. It suggests natural internal links, returns the draft with them added, and tells you which pages should link back.
Internal links are free rankings that get skipped when a post is due. This skill does the linking pass for you, with anchors that read like a person wrote them.
What it does
One descriptive link per related page, on its first natural mention
Returns the draft with links added, in the format you gave it
Flags pages that deserve a link but aren’t mentioned, with a sentence to add
Lists existing pages that should link back to the new one
Try asking
“Here’s my draft and my sitemap. Do an internal linking pass.”
“Which of these 40 blog posts should link to my new pricing page, and with what anchor?”
Install it
Download the ZIP above.
Claude.ai: open Settings, go to Capabilities and upload it under Skills.
Claude Code: unzip it into ~/.claude/skills/ (all projects) or .claude/skills/ (one project).
The full instructions are below. It’s one Markdown file, so change anything you like.
Inside the skill
internal-linking-pass/SKILL.md
---
name: internal-linking-pass
description: Add internal links to a draft article or page. Use when someone shares a draft and asks for internal links, a linking pass, or "what should this link to", and has a list of their site's pages, a sitemap or a site to search.
---
# Internal linking pass
Suggest internal links that help the reader and pass relevance, then return the draft with them added.
## Inputs
- **The draft** (text, Markdown or HTML)
- **The site's pages:** a list of URLs with titles or keywords, a sitemap, or a site you can search. If you have none, ask for one. Don't invent URLs.
- **The draft's own URL**, if known, so it never links to itself
## Steps
1. Work out what the draft is about and which pages on the list are genuinely related.
2. For each related page, find the first natural mention in the draft. Prefer descriptive anchors (3–6 words) that say what the target page is about.
3. One link per target page. Skip targets with no natural mention rather than forcing one.
4. Spread links through the piece; don't stack three in one paragraph.
5. Note pages that deserve a link but have no mention, with a suggested sentence that would earn it.
6. Check the reverse: which existing pages should link *to* this draft once it's live?
## Output format
1. A table: anchor text, target URL, why it fits
2. The draft with links added in the same format it came in (Markdown links for Markdown, `<a>` for HTML)
3. "Worth a sentence": pages with no mention and a suggested line for each
4. "Link back from": 2–5 existing pages that should link to this one
## Rules
- Never use "click here" or a bare URL as anchor text.
- Don't change the draft's wording beyond what a link needs, and say so if you do.
- Exact-match anchors are fine occasionally; vary them across the site.
Questions
How do I install it in Claude.ai?
Download the ZIP, then in Claude.ai open Settings, go to Capabilities and upload it under Skills. Claude picks it up when your request matches what the skill does.
How do I use it in Claude Code?
Unzip it into ~/.claude/skills/ for every project, or into .claude/skills/ inside one project. The folder name stays the same as the skill's name.
Can I edit it?
Yes, it's a plain Markdown file (SKILL.md). Change the steps, the output format or the rules to match how your team works.