AI Labs
Things I’ve built. Take them.
Custom tools you can use right here and Claude skills you can take with you. The same kit I use to run growth as a one-person team.
Custom tools
Tools and calculators I built for SEO, AI search and growth. They run right in your browser, with nothing to install.
ToolRobots.txt tester for Google and AI crawlersPaste your robots.txt and a few URLs. See which ones Googlebot, Bingbot, GPTBot, ClaudeBot, PerplexityBot and friends are allowed to crawl, and which rule decides it.Runs in your browserToolIndexability checkerFind out why a page isn't getting indexed. Paste the page source and it checks noindex tags, canonicals, robots.txt, status codes, thin content and JavaScript-only text.Runs in your browserToolInternal link finderPaste your pages and a draft. It finds where the draft already mentions those pages' keywords and suggests the anchor text and the link, one per page.Runs in your browserToolAI mention trackerFind out whether ChatGPT, Perplexity, Claude and Google's AI Mode recommend you or your competitors. It writes the buyer prompts, opens them in each assistant and scores the answers you paste back.Runs in your browser · ChatGPT · Perplexity · Claude · Google AI ModeToolTitle and meta description previewSee how your page will look in Google before you publish. It measures your title and meta description in pixels, the way Google truncates them, and checks your keyword placement.Runs in your browserToolSEO traffic value calculatorWhat your organic traffic would cost if you bought the same clicks with ads, and roughly what it's worth in pipeline.Runs in your browser
Claude skills
Skills you can drop into Claude to hand it a repeatable growth job.
Claude skillSEO content briefTurns a target keyword into a brief a writer can start from: intent, angle, title options, outline, questions to answer and the proof to include.Claude.ai · Claude CodeClaude skillInternal linking passGive Claude a draft and your list of pages. It suggests natural internal links, returns the draft with them added, and tells you which pages should link back.Claude.ai · Claude CodeClaude skillAI visibility auditAudits whether ChatGPT, Perplexity, Claude and Google's AI answers recommend your brand, which sources they lean on, and the five things to do about it.Claude.ai · Claude CodeClaude skillTitle and meta description writerWrites title tags and meta descriptions that fit Google's limits, match the search and earn the click. One page at a time, or a whole CSV.Claude.ai · Claude CodeClaude skillProgrammatic SEO plannerPlans a programmatic SEO project: demand, the data each page needs, the template, quality rules, URL structure and a rollout. And it tells you when the idea is thin content.Claude.ai · Claude CodeClaude skillTechnical SEO triageTurns a crawl export or site audit into a short fix list: what blocks indexing first, what wastes crawl next, and what you can safely ignore.Claude.ai · Claude Code
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