Finance teams trust paid numbers because every click has a price tag. Organic traffic doesn’t come with one, so it gets undervalued in every budget meeting. This calculator gives it a price.
How it works
Put in your monthly organic visits and the average cost per click for the keywords that bring them in. You get what that traffic would cost as paid clicks, per month and per year. Add a visit-to-lead rate and a value per lead to see the pipeline it brings in.
When to use it
- Making the case for SEO budget to someone who only trusts paid numbers
- Comparing the value of two pages, or two content clusters
- Sanity-checking an agency’s “traffic value” slide
A caveat worth knowing
Paid and organic clicks aren’t identical. Some organic visitors would never have clicked an ad, and branded traffic would arrive anyway. Treat the number as a ceiling for the ad spend you’re replacing, not a promise.